In 1977 Steve Asher had a vision. That vision was to create customized homes in the Rogue Valley which would truly reflect the distinct qualities and personality of the individuals and families living in them. To design totally unique, highly individualized private residences, elegant estates, exclusive sanctuaries or luxury home communities that would afford home owners a secure and enjoyable environment in which to live. The vision was to provide customers with a solid value on their most important investment; their home.
Steve Asher’s continuing commitment to the homebuilding process is also evidenced by his dedication to the industry itself. He served as president of the Jackson County Home Builders Assoc. for an unprecedented 3 years in a row. His commitment did not stop at the local level, however, he continues to be extremely active on both the state and national levels as evidenced by his presidency of the Oregon Building Industry Association in 1999 and his currently held positions both as director on the National Association of Home Builders board and a trustee for the Foundation for Oregon’s Housing Future.